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Cayman Vs Drones

PORSCHE
PORSCHE

To help Porsche reach a new generation of customer online, Little Dot Studios created an original YouTube film consisting of a seat-gripping high-speed pursuit between a Porsche Cayman, crewed by YouTube gamer and sports car fan Ali A and 8 high performance racing drones. Pointing Ali’s 8 million subscribers towards the hero film via a behind-the-scenes vlog on his own channel, the project achieved a huge reach that stretched way beyond YouTube on to numerous Porsche enthusiast, drone and general automotive sites

RESULTS

More than 6.2 Million views for the campaign, with searches for Porsche Cayman increasing by 2600% and brand awareness uplift going from 5% to 26% whilst Ad recall went form 30% to 96%.

Porsche vs Drones Images

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