LOUIS VUITTON 37TH AMERICA'S CUP: A GAME-CHANGER IN SAILING BROADCASTING.
954 MILLION VIEWERS IN 2024
9.6 MILLION HOURS WATCHED ON YOUTUBE
235% INCREASE IN SOCIAL MEDIA VIEWS
With a mission to bring the excitement of the America’s Cup to global audiences like never before, the Louis Vuitton 37th America’s Cup in Barcelona shattered records, becoming the most-watched America’s Cup in history. With a helping hand from Little Dot Sport, every race of the historic cup was streamed live on YouTube. First contested in 1851, the America’s Cup is the world’s most prestigious sailing race, and the oldest international trophy in sport. We delivered an unparalleled viewing experience through cutting-edge technology and strategic digital engagement, ensuring fans worldwide stayed connected to the pinnacle of sailing competition.
Strategic Objectives and Approach
In 2024, Little Dot Sport helped the Louis Vuitton 37th America’s Cup in Barcelona become the most-watched America’s Cup ever through our YouTube channel management.
Our approach focused on three core objectives:
EXPANDING GLOBAL REACH
Through live streaming, highlights, and ultra-long forms to grow quality views.
ENHANCING FAN ENGAGEMENT
By delivering immersive coverage, behind-the-scenes exclusives, and vertical video.
LEVERAGING A DATA-DRIVEN CONTENT STRATEGY
To optimize discoverability, increase engagement, and maximize audience retention.
What We Did
Little Dot Studios has been working alongside the America's Cup since 2019, helping to transform how audiences engage with the competition with key initiatives including:
- Live Digital Broadcasting: Every race was streamed live, ensuring fans never missed a moment of the action.
- Innovative Use of Shorts & Highlights: Capitalizing on YouTube's Shorts boom, we delivered quick, engaging content to younger audiences.
- 4K HDR Live: Offering richer colors, sharper details, and enhanced contrast, 4K HDR brought the America's Cup to life like never before.
- Optimized Content Strategy: Through enhanced metadata, thumbnails, and engagement-driven programming, we maximized visibility across platforms.
The Results
Our approach paid off, driving record-breaking growth across key metrics:
- 954 million total audience, the most ever for an America’s Cup.
- 9.6 million hours watched on YouTube, making it the most-viewed sailing event in history.
- 235% increase in social media views, expanding the reach of the Cup beyond traditional sailing fans.
- Unprecedented sponsorship impact, delivering €1.37bn in exposure, up 64% from 2021.
A Record-Breaking Event for a Historic Competition
As digital platforms continue to reshape the sports viewing landscape, the America’s Cup has set a new standard in fan interaction, accessibility, and broadcast innovation. Little Dot Sport played a pivotal role in driving record-breaking engagement, ensuring the 37th America’s Cup became the most-watched and widely engaged sailing event in history. Through our data-driven, digital-first approach, we maximized audience reach, amplified fan interaction, and delivered an unparalleled viewing experience.