Moon Landing Live StreamChannel 4
Little Dot Studios were briefed by Channel 4 to produce a digital campaign to celebrate the 50th anniversary of the Moon Landings which would broaden the way that their audience could interact with this extraordinary moment in history. The campaign needed to complement two long-form documentaries that were to air on the 13th and 20th of July 2019, essentially topping and tailing the entire mission.
Using the un-edited audio feed between astronauts and mission control as the narrative backbone, Little Dot Studios reconstructed the Apollo 11 mission with a minute-by-minute livestream that played out in real time, 24 hours a day, on Channel 4’s YouTube channel and Facebook page.
Starting at 14.31 BST on 16th July 2019, exactly 50 years after Apollo 11 left the Kennedy Space Center in Florida, the livestream continued for the six-day journey to the moon’s orbit and subsequent moon landing and exploration, ending once the astronauts left the moon on 21st July.
The livestream was visualised with archive NASA footage and still images taken by the Apollo 11 crew, as well as specially-created graphics and reconstruction to bring to life the story of the mission from the crew’s perspective. Not only did this format bring to life the magnitude of the mission undertaken by the astronauts but it translated into 124 hours of unskippable broadcast material - perhaps the closest a modern day viewer can get to how it felt to watch the mission on TV in 1969.
Viewers searching for NASA footage on YouTube watched Channel 4’s instead. Globally, Channel 4 ranked #3 for “moon landing” video views on YouTube. Achieving a larger audience than CBS News and NASA’s own anniversary livestreams. Moon Landing Livestream accounted 23% of new subscribers to Channel 4’s YouTube channel between stream dates.