A Night at the MoviesLIONSGATE
In order to continue to celebrate theatrical experiences during a Covid-19 pandemic where movie theatres across the country are closed to the public, Little Dot Studios were commissioned by Lionsgate to remotely produce and host the UK production of Lionsgate Live: A Night at the Movies! - a weekly live stream of 4 of Lionsgate’s most iconic films - La La Land, Eddie The Eagle, Bend It Like Beckham and The Hunger Games.
Each film was hosted by a different celebrity guest - including Edith Bowman, Keith Lemon, Jack Whitehall and Jonathan Ross - with the addition of live competitions, quizzes, giveaways and shout-outs from cast, crew and celebrities.
The initiative’s proceeds went to the NHS Charities Together, supporting NHS staff and volunteers caring for COVID-19 patients, and The Film and TV Charity COVID-19 Emergency Response, supporting freelancers in the industry not covered by the government furlough scheme.
As well as producing the live stream we consecutively ran channel management for Lionsgate, including community management posts and clips, and live chat to promote the charities, competitions, and future episodes.
Beyond raising a substantial amount of money for charity and giving viewers at home quality entertainment during a difficult period, we increased Lionsgate’s viewership by 40% and engagement by 65% during the 4 week period we ran the project.