Unexpected PairingsFood Network (Discovery) + Aidells
Little Dot were briefed by long-standing client Discovery to create 3 films that would help promote the new Aidells Whole Blends product line on their Food Network social channels. This included 2 short hands-and-pans recipe videos that made use of the Whole Blends range, and one mid-form documentary, an authentic human interest story communicating the Aidells Whole Blends brand messaging, with natural product placement.
Aidells Whole Blends is a line of sausages, meatballs and patties made using an unexpected combination of ingredients. It was this idea of an unexpected pairing of ingredients coming together to make something new and special that Aidells wanted to communicate in their editorial film.
Our response was Unexpected Pairing - a film following the journey of a very unique couple Brandon and Beck – flexitarian and carnivore - as they meet with celebrity chef and ex-American football star Eddie Jackson, in order to get some recipe inspiration for their big wedding day.
Like Aidells Whole Blends, this chalk-and-cheese couple is an unusual pairing that works amazingly well when combined. On arrival at Eddie’s kitchen the couple are treated to a surprise engagement party, complete with delicious food (courtesy of Aidells), all enjoyed in the presence of close family and friends.