Drag Race: Formula E Car vs CheetahFormula E
Our brief was to present our long-term client, Formula E with headline-making content ideas with an environmental angle.
Utilising two key facts; that Cheetahs and Formula E cars have the same acceleration speed (of 0-100kph in c. 3 seconds) and that 'drag race' is one of YouTube's most popular searches, we hit upon the idea of creating a one-on-one race between beast and electric vehicle in order to raise awareness of the dangers of climate change, particularly for cheetahs who have been identified by the WWF as one of the 10 world species most susceptible to increases in temperature.
The drag race between Cheetah and Formula E car was produced as a 2 minute film which to date has garnered over 25 million views on YouTube. To tell the story of how the race was filmed and the current state of the cheetah population along with Formula E's involvement and aspirations to popularise technologies less harmful to our planet, we also produced a 30 minute documentary, also shared on YouTube which currently sits at 500K views.