DEREK BLASBERG'S LOVE MATCHRALPH LAUREN + WIMBLEDON
Little Dot Studios teamed up with Ralph Lauren UK on the activation of their long term sponsorship of the iconic Wimbledon tournament.
Joining forces with Derek Blasberg, Ralph Lauren were keen to explore a new social content approach to their long-term relationship with the tournament, whilst still bringing to life a quintessential day at Wimbledon.
Little Dot Studios produced and directed an all access micro-doc and quiz game format that was then distributed on YouTube and Instagram. Featuring some of Derek’s closest friends whilst they enjoyed the tournament as guests of Ralph Lauren UK.
In addition to the Ralph Lauren UK upload Little Dot Studios also produced original content for Derek’s audience. The two projects combined achieved over 109,000 views on YouTube. In addition to 99,000 engagements from Derek’s Instagram account, media spend was used to increase views across a series of social cutdowns including Instagram in-feed, IG stories and YouTube trailers.