Human Loop, PEPSI MAX
Pepsi Max UK wanted to connect with their target demographic on a digital platform in an innovative new way and engaged Little Dot Studios to create a publishing strategy as well as develop an eye-catching original content series to re-launch their brand on YouTube. We produced a series of films that harnessed the influence of native YouTube talent, collaborating with established personalities to produce viral films such as ‘The Human Loop the Loop’. After extensive preparation, stuntman Damien Walters completed a world-first 360 human-powered loop and the resulting film became of the top ten most watched brand films on YouTube UK in 2014 and won numerous awards including two Cannes Lions. The film inspired a raft of user-generated content and achieved over 20 million views in just 2 months, over 90% of these views being earned. Little Dot’s creative productions out-performed all KPIs set and made Pepsi Max's YouTube channel the fastest growing brand channel in the UK by video views in the month of launch. 3rd biggest UK brand channel (up from 100th pre-campaign) on YouTube by subscribers with 7.8% engagement score (over 5 times the category’s average rate of 1.5%).