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The Evolution of Stunts

The Evolution of Stunts

Honda and Channel 4

In 2016 Honda became the headline sponsors of Film across Channel 4. Little Dot Studios were briefed by Channel 4 to develop an original short form series that would build on Honda & Channel 4’s reputation as innovators in both technology and film. 

Our response was to invite Hollywood stuntman and digital influencer Damien Walters to re-create some of the most iconic action scenes from the last 100 years of cinema in one new ambitious performance.

Devising a sequence set within a fixed 3-walled set The Evolution of Stunts would use no post production effects to bring the action to life. Projection mapping original animation on 4 surfaces meant that Little Dot Studios would create immersive landscapes that could support practical effects in real time.

Action would be continuous with the narrative literally driven along by Damien who was positioned on a 9-meter long treadmill with spring base that could rotate in either direction.

The film would culminate in Damien performing a full body burn whilst running and then somersaulting on top of the treadmill. To do this we flew a specialist fire master over from Australia with his own independently produced flameproof suit that was so lightweight it would allow Damien to run and jump with a freedom of movement not possible with traditional full burn body effects.

PLATFORMS

The films were distributed on All4 (Channel 4’s on demand service) with a simultaneous ad break takeover during the UK TV premiere of 'Fast & Furious 6'. Additional social media re-versions for YouTube and Facebook meant that this was to be the first sponsorship extension on Channel 4 to reach so many platforms in a single dedicated release. 

INSIGHTS

The Evolution of Stunts achieved over 27 million views across all platforms.

The Evolution of Stunts is one of the most watched videos on All 4 YouTube page.

The Evolution of Stunts was featured in 20 press articles and deemed ‘Best to Watch on Demand’ by the Mail on Sunday and the Sunday Times.

Viewers perception of Honda as an innovative brand increased 3 fold whilst a brand that always pushes boundaries increased 55%.

Viewers were 2.5 times more likely to consider Honda for their next car after watching the Evolution of Stunts.

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