Unbelievable Bus Shelter
This creative concept was part of PepsiCo's integrated Pepsi Max “Unbelievable” campaign. As a follow up to the Human Loop, Pepsi Max wanted to utilize a cutting-edge technology in order to create an Augmented Reality event. The project included transformation of a digital 6-sheet poster to show a live feed of the road ahead, giving an illusion of see-through display. Commuters were faced with a giant robot crashing though Oxford Street, or catch a glimpse of a passer by being abducted by flying saucers.
AWARDS 2014 Cannes Lions: Bronze Outdoor Lion; 2014 Clio Silver; 2014 Kinsale Sharks: Gold Award; 2015 British Arrows: Bronze; 2015 D&AD Award: 2 x Wood Pencil Ambient & Digital Installations; 2015 OBIE Gold; 2015 Golden Award of Montreux; 2015 Creative Circle Awards: 3 Gold Awards