Nicorette: Incredible Quit Journey
Johnson & Johnson
Little Dot Studios were asked to interpret the “Incredible Quit Journey” brief for Nicorette to create episodic content series for YouTube. We cast real people who were looking to quit who were supported on their quit journey by YouTube Gurus and The Crumbs Sisters. We followed the journey of our quitters across four episodes, created video diaries and documented a real journey with honest emotions.